How Live Streaming is Revolutionizing China's Used Truck Market

Think live streaming is just for makeup hauls and video games? Think again. Liangshan County in Shandong—dubbed China's "Capital of Special Purpose Vehicles"—is now using the format to move some of its heaviest products: used commercial trucks.

 

In a innovative fusion of digital buzz and industrial might, the ongoing 2025 Shandong Used Car Consumer Season (Liangshan Station) is taking China’s second-hand vehicle market online and onto the global stage.

 

1、Key innovation: Pairing live-streaming e-commerce with used truck sales, creating a new digital pathway for a traditional industry.

 

2、Global reach: Vehicles from Liangshan have already been exported to 89 countries and regions, with export volume and value ranking #1 nationally. Many Chinese trucks on construction sites and highways across Africa, Southeast Asia, and Central Asia likely started their journey in Liangshan.

 

3、Solves a real problem: Accelerates the sale process, helping thousands of vehicles find buyers faster.

4、Local impact: Boosts local industry, stimulates consumption, and strengthens the “Liangshan Used Trucks” brand worldwide.

 

Liangshan isn’t just selling trucks; it’s writing a new playbook for traditional industrial bases in the digital age.